Friday, October 14, 2011

A Simple Truth about Image

Are you a valuable human resource or a self promoting celebrity?   A recent article in The Chronicle of Higher Education by Allison M. Vaillancourt reminds us that, as the sole proprietor of our own career, we need to focus on how we go about marketing ourselves. Vaillancourt makes 5 sound points that we all should consider.

  1.  First, do no harm. 
  2.  Be focused.
  3Share your ideas as much as possible
  4.  Be appropriately visible, but not perpetually available.
  5.  Let others promote you.

How do you promote your business?   Are you a resource or a self promoting celebrity?

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